How to Hack Pinterest
to Market Your Business

Pinterest is the sleeping giant of the social media realm, and statistics don't lie; the platform has reached a whole new level of social growth in 2016. That's up a whopping 50% of users from the previous year.

Click on the hacks to find out how to harness the platform and it's 150 million monthly users for your own business growth.

Hack #1

Hack #1

Make Your Pins buyable!

Hack #1

Hack #1

Make Your Pins buyable!

93% of Pinterest users use the platform to plan purchases. If you are an eCommerce company you need to give your customers the chance to purchase products through all channels where you interact with them. This is crucial for success and increases both traffic and revenues.

Hack #2

Hack #2

Leverage User-Generated Content

Hack #2

Hack #2

Leverage User-Generated Content

Pinterest is the perfect platform for allowing customers to express gratitude by curating user-generated photos, reviews, and content. Utilise reviews and images that come straight from your shoppers. Your overall brand image and the general impression held by real or potential customers, will benefit from this personal touch and increase brand loyalty.

Hack #3

Hack #3

Engage Customers With a Contest

Hack #3

Hack #3

Engage Customers With a Contest

Who doesn’t love a good contest? Pinterest users are some of the most engaged and active social users online. Promotional giveaways are a great way to increase engagement and create buzz around your business. Think of the promos as free press and an investment.

Hack #4

Hack #4

Don’t Forget About The Guys

Hack #4

Hack #4

Don’t Forget About The Guys

Men and shopping: two words that typically do not go well together. Men have quickly become the fastest-growing user demographic on Pinterest, using the platform more than reading Sports Illustrated and GQ combined. Talk about an untapped market!

Hack #5

Hack #5

Use Keywords That Will Resonate

Hack #5

Hack #5

Use Keywords That Will Resonate

The words you see across the web in blog posts to product descriptions have all been chosen purposefully to target and be seen by the most relevant audience possible.

Well, guess what? Keywords on Pinterest are no different.

SEO (Search Engine Optimization) is a marketing tool that most companies don’t necessarily utilise as an eCommerce resource.

With SEO you can optimise hashtags, pin descriptions and even your URL. Outranking your competitors? Certainly a Pinterest growth hack we can get behind.

Hack #6

Hack #6

Start and Collaborate in Group Boards

Hack #6

Hack #6

Start and Collaborate in Group Boards

Group boards are a feature on Pinterest that allows for other pinners to contribute their own content to your communal board. You can endlessly reach thousands of users.

This is a great tool that encompasses several Pinterest growth hacks; user-generated content, customer engagement, and SEO.

Let others contribute to Pinterest content and let your products drive engagement.